Media Buzzwords

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buzzword
kezdjen tanulni
a word that has become very popular, especially a word relating to a particular activity or subject
clout
kezdjen tanulni
power / influence
hard-liner
He’s a hardliner opposed to any political settlement.
kezdjen tanulni
someone who is uncompromising to his/her beliefs
pitfall
kezdjen tanulni
a trap
asset
The business has assets totalling £5.1 million.
kezdjen tanulni
a major befenit
catch-22 situation
kezdjen tanulni
a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others
jettison
We may have to jettison some parts of the business.
kezdjen tanulni
to get rid of something that is not useful or successful
mainstream
kezdjen tanulni
dominant trend
stalemate
Management and the unions have reached stalemate in their negotiations.
kezdjen tanulni
deadlock (punto muerto)
think-tank
kezdjen tanulni
a group of people who work together to produce new ideas on a particular subject
breakthrough
kezdjen tanulni
important discovery
burden
Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone.
kezdjen tanulni
a serious or difficult responsibility that you have to deal with
fully-fledged
kezdjen tanulni
completely develop/ well-establish
moot point
kezdjen tanulni
question or issue which people disagree
quandary
kezdjen tanulni
a difficult situation/ inability to decide (crossroad)
scapegoat
kezdjen tanulni
someone who is blamed for something that is not their fault (fall guy = cabeza de turco)
backfire
His plan backfired when Sue discovered the hidden presents.
kezdjen tanulni
has the opposite effect to the one that you wanted
cogent
kezdjen tanulni
reasonable and sensible argument (convincing)
crackdown
Police are launching a new crackdown on drug users.
kezdjen tanulni
strong action that someone in authority takes to stop a particular activity
hackneyed
kezdjen tanulni
words or ideas have been used so often that they no longer seem interesting or original / clichéd
snag
kezdjen tanulni
a samll difficulty / obstacle
streamline
kezdjen tanulni
to improve something/ to make more efficient

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