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brand stretching
kezdjen tanulni
using an existing name on another type of product
brand loyalty
kezdjen tanulni
the tendency to always buy a particular brand
brand image
kezdjen tanulni
the ideas and beliefs people have about a brand
brand awareness
kezdjen tanulni
how familiar people are with a brand (or its logo and slogan)
product launch
kezdjen tanulni
the introduction of a product to the market
product lifecycle
kezdjen tanulni
the length of time people continue to buy a product
product range
kezdjen tanulni
the set of products made by a company
product placement
kezdjen tanulni
when products are used in films or TV programmes
product endorsement
kezdjen tanulni
the use of a well-known person to advertise products
market leader
kezdjen tanulni
the best-selling product or brand in a market
market research
kezdjen tanulni
information about what consumers want or need
market share
kezdjen tanulni
the percentage of sales a company has
market challenger
kezdjen tanulni
the second best-selling product or brand in a market
market segment
kezdjen tanulni
customers of a similar age, income level or social group
market follower
kezdjen tanulni
a company that follows what the leader in its sector does
peak travel
kezdjen tanulni
when the largest number of people are traveling
subsidiary
kezdjen tanulni
a company which is at least half-owned by another company
factory / plant
kezdjen tanulni
a large builging or group of buildings where goods are made
call centre
kezdjen tanulni
an office where people answer questions and make sales over the phone
service centre
kezdjen tanulni
a place where faulty products are mended
headquarters / head office
kezdjen tanulni
the main office or building of a company
distribution centre
kezdjen tanulni
a building from which goods or supplies are sent to factories, shops or customers
warehouse
kezdjen tanulni
a building for storing goods in large quantities
outlet
kezdjen tanulni
a place through which product are sold
publicity stunt / gimmick
kezdjen tanulni
an organized action designed to attract potencial clients' attention
demand
kezdjen tanulni
what customers actually want from the market
supply
kezdjen tanulni
what the market actually offers to customers
budget
kezdjen tanulni
money for an advertising over a particular period of time
marketing mix
kezdjen tanulni
a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company
kezdjen tanulni
a company that created companies under it and controls them
pitch
kezdjen tanulni
what the sales rep says to the potential customer
repositioning
kezdjen tanulni
changing an image and strategy of brand or product in a market
merchandising
kezdjen tanulni
the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in
kezdjen tanulni
go to desk at a hotel / airport to say you have arrived
frequent flyer points
kezdjen tanulni
award by airlines to reward customer loyalty
lounge
kezdjen tanulni
a room in a hotel / an airport where people can sit and relax
upgrade
kezdjen tanulni
change to a better seat or level of service
boarding pass
kezdjen tanulni
a card you mast show in order to get on a plane
ground staff
kezdjen tanulni
all the people who work at an airport, but not the pilots or cabin crew
initiatives
kezdjen tanulni
important new plans to achieve an aim
accomplishements
kezdjen tanulni
success in doing something
autonomy
kezdjen tanulni
independence / freedom to make your own decisions
empowerment
kezdjen tanulni
giving people the power to do something
faculty
kezdjen tanulni
teaching staff
slogan
kezdjen tanulni
a short phrase that is easy to remember
press coverage
kezdjen tanulni
newspapers and magazines
design features
kezdjen tanulni
an important, interesting or typical part of something
campaign
kezdjen tanulni
a promotional, advertising activity over a particular period of time
suppliers
kezdjen tanulni
people or companies who / which deliver services
department
kezdjen tanulni
a larger organisation is often divided into smaller units, reffered to us...
marketing
kezdjen tanulni
matching what the business organization produces with what customers want
niche
kezdjen tanulni
a small, specialised part of a market
junk mail
kezdjen tanulni
letters about products and services which you haven't ask for and probably don't want
hype
kezdjen tanulni
promoting a product or service with exaggerated or intensive publicity
brand
kezdjen tanulni
a product which can be recognized by its name
upmarket
kezdjen tanulni
aiming at the luxury end of the market
downmarket
kezdjen tanulni
aiming at the mass end of the market
sponsorship
kezdjen tanulni
supporting a cultural or sporting enterprise in return for advertising
crowded market
kezdjen tanulni
one with too many competing products
reposition
kezdjen tanulni
change the image of product or service
mailshot
kezdjen tanulni
when the same letter is sent to a large number of possible buyers
brochure
kezdjen tanulni
a booklet giving information about company's products or services
junky
kezdjen tanulni
drug addict
introduction, growth, maturity, decline
kezdjen tanulni
particular stages in product's existance consist of...
shareholders
kezdjen tanulni
people owning shares in a company
wholesaler
kezdjen tanulni
a business selling products to other shops or business, not individual customers
agenda
kezdjen tanulni
a plan of the meeting
item on the agenda
kezdjen tanulni
a particular point on the plan of the meeting
a red-eye flight
kezdjen tanulni
the flight which is very early, at the crack of dawn
a white knuckle flight
kezdjen tanulni
the flight which is scary, with turbulences
open ticket
kezdjen tanulni
the ticket without specified date of return
a cheaper ticket oprion
kezdjen tanulni
the ticket with a discount
to receive a stand-by passenger status
kezdjen tanulni
status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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