→ Marketing → A tanulás megkezdése / Letöltés MP3 Flashcards

kérdés		válasz
the ability to get something easily kezdjen tanulni		Accessibility
the state of being cheap enough for People to be able to buy kezdjen tanulni		affordability
involving business arrangements or trade between two businesses kezdjen tanulni		b2b
involving the sale of goods or serivices directly to customer kezdjen tanulni		b2c
relating to trade in products and services between businesses and goverment kezdjen tanulni		b2g
the act of measuring the quality of something by comparing it with something else kezdjen tanulni		benchmarking
a product that is made by particular company kezdjen tanulni		brand
knowledge of the name of a company and the products it sells kezdjen tanulni		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative kezdjen tanulni		brand insistence
the habit of always buying a product with the same name kezdjen tanulni		brand loyalty
nazwą marki kezdjen tanulni		brand name
a situation when a customer chooses one brand over another consistently kezdjen tanulni		brand preference
the ability to recognize the brand kezdjen tanulni		brand recognition
a study to find out when a business will start to make as much money as it has spent on products kezdjen tanulni		breakeven analysis
to use a situation to your own advantage kezdjen tanulni		capitalize on
kanal dystrybucji kezdjen tanulni		distribution channel
końcowy odbiorca kezdjen tanulni		end user
a price that is higher than it should be kezdjen tanulni		exorbitant/inflated price
luki na rynku kezdjen tanulni		gaps in the market
situation in whcich something is advertised and discussed in social media kezdjen tanulni		hype
the pratcice of adding new products to a product range to make it more complete kezdjen tanulni		line filling
the addition of a product or service with different features, sizes, pprices kezdjen tanulni		line stretching (poszerzanie Lini asortymentu)
penetracja rynku kezdjen tanulni		market penetrarion
badanie rynku kezdjen tanulni		market research
a situation in which no more of product csn be sold because there are no place for it kezdjen tanulni		market saturation
segmentacja rynku kezdjen tanulni		market segmentation
udział w rynku kezdjen tanulni		market share
the pratcice of charging a high price for a new product kezdjen tanulni		market skimming
the combination of action a company uses when selling a product or a service kezdjen tanulni		marketing mix
to increase the price of something kezdjen tanulni		mark-up
product that is intended to be bought by as many People as possible kezdjen tanulni		mass market
an opportunity for a company to offer a product that is not offered by other companies kezdjen tanulni		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it kezdjen tanulni		OTS opportunity to see
to do something TK get an advantage kezdjen tanulni		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality kezdjen tanulni		prestige pricing
price is equal to the sold products kezdjen tanulni		price elasticity
a product pricing strategy by which a company charges the highest initial price kezdjen tanulni		price skimming
information that you collect yourself kezdjen tanulni		primary data
ability to distinguish a product from other similar one kezdjen tanulni		product differentiation
cykl życia produktu kezdjen tanulni		product life cycle
linia produktow kezdjen tanulni		product line
the combination of products and services that company sell kezdjen tanulni		product mix
rentownosc kezdjen tanulni		profitability
methods or resources that conpel consumer to by a product or service kezdjen tanulni		promotional tool
basen on information that Cannon be easily measured kezdjen tanulni		qualitative (jakościowe)
related to information that can be shown in number and amounts kezdjen tanulni		quantitative
the price of company shares on a stock market kezdjen tanulni		quotation
the quantity or number of products sold kezdjen tanulni		sales volume
a small number of People from a larger group that is boeing tested kezdjen tanulni		sample of people
make sure that company products and customer experience meet customer expectations kezdjen tanulni		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it kezdjen tanulni		Saturated
data that is publicly avaiable kezdjen tanulni		secondary data
working with less than usual speed or energy kezdjen tanulni		sluggish
the fact of something reaching a level or point at which something starts to happen or change kezdjen tanulni		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people kezdjen tanulni		to aim at
to try to find out detailed information about a lot of different People or things kezdjen tanulni		to carry out the research
to be more successful than competition at selling the product kezdjen tanulni		to corner the market
różnicować kezdjen tanulni		differentiate
to stop producing or offering a product kezdjen tanulni		to discontinue a product
to engage in the process o gathering and analyzing information about a market kezdjen tanulni		to do/carry out/conduct market research
to debut a new product to the market kezdjen tanulni		to launch/introduce/bring out a product
to earn less money than the ammount that is spent kezdjen tanulni		to make a loss
to esrn more money than the amount that is spent kezdjen tanulni		to make a profit
to reach a stare where no more can be added kezdjen tanulni		to reach a saturation
to divide the target market into approchable groups kezdjen tanulni		to segment a market
to establish or come up with the price kezdjen tanulni		to set a price
to Pay part of the cost of producing a good in order to reduce its price kezdjen tanulni		to subsidize prices
to direct an action at a psrticular person or group kezdjen tanulni		to target at
to make change to existing product which improve the functionality kezdjen tanulni		to upgrade a product
to take money out of an account kezdjen tanulni		to withdraw
to stop selling a product kezdjen tanulni		to withdraw a product
an offer that consists of everyrhing consumers evaluate kezdjen tanulni		total product offer
a name or symbol on a product that shows it was made by a particular company kezdjen tanulni		trademark
unikatowa cecha produktu kezdjen tanulni		USP unique selling point
a service that is ussed by the public kezdjen tanulni		utillities
stosunek ceny do jakości kezdjen tanulni		value-for-money
hurtownik kezdjen tanulni		wholesaler

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