marketing cz. 2 (definition)

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kérdés válasz
core products
kezdjen tanulni
A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples
kezdjen tanulni
Essential goods
augmented products
kezdjen tanulni
A basic product with additional features and services added to the total package.
clone
kezdjen tanulni
A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables
lasting products produced and sold in large quantities.
kezdjen tanulni
Long
consumer discretionary
essential but desirable goods
kezdjen tanulni
Non
fast moving consumer goods
kezdjen tanulni
Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products
kezdjen tanulni
Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date
kezdjen tanulni
A time suggested for reasons of safety by which perishable goods should be used.
perishables
kezdjen tanulni
Organic products, usually food, that go bad after a certain amount of time.

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