Lesson - Choosing Between Red and Blue

 0    15 adatlap    jessehandley
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Competition
Apple and Samsung have fierce competition in the smartphone market.
kezdjen tanulni
Rivalry between businesses trying to attract customers.
Market
The company expanded into the Asian market to increase sales.
kezdjen tanulni
The group of potential customers for a product or service.
Trade-off
The company made a trade-off between quality and affordability to attract budget-conscious consumers.
kezdjen tanulni
A situation where one benefit is given up to gain another.
Differentiation
Tesla uses differentiation by focusing on innovative electric car technology
kezdjen tanulni
A strategy where a business makes its product unique to stand out.
Boundaries
Uber went beyond traditional industry boundaries by combining technology and transportation.
kezdjen tanulni
The limits within which a business operates
Value Innovation
Airbnb used value innovation by offering affordable lodging without owning any properties.
kezdjen tanulni
Creating new market value while reducing costs.
Red Ocean Strategy
McDonald's follows a red ocean strategy by competing in the fast-food industry.
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Competing in an existing market with many rivals.
Blue Ocean Strategy
Netflix used a blue ocean strategy by pioneering online streaming.
kezdjen tanulni
Creating a new market space with little competition.
Competitive Advantage
Amazon’s fast delivery service gives it a strong competitive advantage.
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A unique factor that makes a company more successful.
Customer Demand
The demand for electric vehicles has increased due to environmental concerns.
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The desire and ability of consumers to purchase a product.
Thriving Market
The e-commerce industry is a thriving market due to the rise of online shopping.
kezdjen tanulni
A market with high sales and growth potential.
Fierce Competition
Streaming platforms like Netflix and Disney+ face fierce competition.
kezdjen tanulni
Intense rivalry between businesses. Example: "Streaming platforms like Netflix and Disney+ face fierce competition.
Chart a Course
The CEO charted a course for global expansion.
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To create a plan for future success.
Reap the Benefits
After years of innovation, the company is reaping the benefits with high profits.
kezdjen tanulni
To gain rewards after making an effort.
Pursue Differentiation
Luxury brands pursue differentiation by emphasizing quality and exclusivity.
kezdjen tanulni
To develop unique qualities in a product or service.

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