Definicje1

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marketing mix
kezdjen tanulni
the combination of actions a company uses when selling a product or service
marketing strategy
kezdjen tanulni
a detailed plan created by companies to encourage customer to buy their products
market penetration
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a process in which a product or brand becomes bought, used, or known by more and more people
market segmentation
kezdjen tanulni
the dividing of all possible customers into groups based on their needs, age, education, income, etc.:
product placement
kezdjen tanulni
a way of advertising a product by supplying it for use in films or televisionprogrammes
product portfolio
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assortment of something that is made to be sold
product feature
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selling point
customer profile
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a description of a business's typical customers/ detailed information about a particular customer
customer retention
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the fact of keeping a customer for a period of time
customer base
kezdjen tanulni
the people who buy or use a particular product or service
brand positioning
kezdjen tanulni
a company's decision about how a product is marketedin relation to its other products, and to competitors' products
brand identity
kezdjen tanulni
a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand extension
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the process of using an existing brand name to introduce new products or services
up-market
kezdjen tanulni
Upmarket goods and products are of very high quality and intended to be boughtby people who are quite rich
questionnaire
kezdjen tanulni
a list of questions that several people are asked so that information can becollected about something
focus group
kezdjen tanulni
a group of people who have been brought together to discuss a particular subjectin order to solve a problem or suggest ideas
promotion
kezdjen tanulni
activities to advertise something
survey
kezdjen tanulni
to ask people questions in order to find out about their opinions or behaviour:
market sector
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a part of an industry, or a group of customers, products, etc. that are similar in some way
market research
kezdjen tanulni
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market segment
kezdjen tanulni
a group of possible customers who are similar in their needs, age, education, etc.
market niche
kezdjen tanulni
an opportunity to provide a product or service that no other company provides
domestic market
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number of customers who buy or may buy products and services offered bycompanies within their own country
launch a product
kezdjen tanulni
begin selling some product
introduce a product
kezdjen tanulni
to put something into use, operation, or a place for the first time
bring out a product
kezdjen tanulni
begin selling some product
withdraw a product
kezdjen tanulni
stop selling some product
free sample
kezdjen tanulni
a small amount of product to be given out to people to encourage them to buy a product
discount
kezdjen tanulni
to reduce the price of something
slogan
kezdjen tanulni
a short easily remembered phrase, especially one used to advertise an idea or a product
retailer
kezdjen tanulni
a person, shop, or business that sells goods to the public
exporter
kezdjen tanulni
a person, country, or business that sells goods to another country

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