class 1-6

(market) adaptation

the process of changing to suit different conditions

(product) feature / USP (unique selling point)

something that makes a product, machine, or system different, and usually better, than others of a similar type

(product) portfolio

the range of products or services that a company offers, or the businesses that someone owns

adapt

to change, or to change something, to suit different conditions or uses

Advertising campaign

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it

advertising campaign

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it

Anchor

Someone or something that gives support when needed

aspire

To want something very much or hope to achieve something or be successful

Be intent on sth

To be determined to do or achieve something

brand

a type of product made by a particular company

brand extension

the process of using an existing brand name to introduce new products or services

brand identity

a set of ideas and features that a company wants people to connect in their minds with its products or brand

brand image

a set of features and ideas that customers connect in their minds with a particular product or brand

brand positioning

a company's decision about how a product is marketed in relation to its other products, and to competitors' products

brewed

warzone

Bring out a product

To produce product to sell to the public

bring sth out/launch

to produce something to sell to the public

budget

The amount of money you have avaible to spend

Carry out

Conduct

Chairman

A person in charge of a meeting or organization

Chief Executive

The person with the most important position in a company or organization

competition

A situation in which someone is trying to win sth or be more successful that someone else

Competitive advantage

The condition that makes a business more successful than the businesses it is competing with, or particular thing that makes it more successful

consumer

A person who buys goods for their own use

Cultural background

the things relating to the habits, traditions, and beliefs of a society that can be seen behind the main things or people in a picture

Customer

A person who buys goods or a service

Customer base

people who buy or use a particular product or service

customer base

the people who buy or use a particular product or service

Customer profile

a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers

customer profile

detailed information about a particular customer

customer profile

a description of a business's typical customers

customer retention

the fact of keeping a customer for a period of time

Declining market

nnual industry revenues are in steady decline due to some combination of market saturation, decline in size of the target market, and/or introduction of a replacement product or technology

deliberate

Sth intentional or planned, intended

dilute

To make material weaker or less pure by mixing it with another substance

Discerning

Showing good judgement, especially about style and quality

discount

a reduction in the usual price

Distinction

A difference between two similar things

distributor

A person/organization that supplies goods to shops/other companies

distributor

a person or organization that supplies goods to shops and companies

domestic

(domestic market = home market)

domestic

Relating to a person’s own country

drawback/disadvantage

wada / wada

economic

Relating to trade, industry, and money; making a profit

economical

Not using a lot of fuel, money

focus group

a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas

Free sample

A small amount of sth that shows someone thinking of buying it what it is like without paying

get into

To become interested in an activity or subject, or star being involved in an activity

global expansion

When company wants to play significant role in the world.

globalise

To spread or operate internationally

go into

To start doing a particular type of work

headquarters

To have main offices of organization in particular place

heritage

Feature belonging to the culture of particular society, such as traditions, languages, o building, that were created in the past and still have historical importance

intent

Giving all your attention to something

international

involving more than one country

internationalise

to bring something under the control or protection of two or more nations; to make something international

introduce

to put something into use, operation, or a place for the first time

Introduce a product

To put product into use for the first time

key/signature products

the most known/important products of the company

launch

to begin something such as a plan or introduce something new such as a product

Launch a product

To introduce a new product

Lay the groundwork

Work that is done as a preparation for work that will be done later

luxury goods

Expensive things that are pleasant to have but are not necessary

manufacture

To produce goods in large numbers, usually in a factory using machines

market

The people who might want to buy something, or a part of the world where something is sold

Market development

a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks for new buyers to pitch the product to a different segment of consumers in an effort to increase sales

market niche

an opportunity to provide a product or service that no other company provides

market penetration

a process in which a product or brand becomes bought, used, or known by more and more people

market research

the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought

market sector

a part of an industry, or a group of customers, products, etc. that are similar in some way

market segment

a group of possible customers who are similar in their needs, age, education, etc.

market segmentation

the dividing of all possible customers into groups based on their needs, age, education, income, etc.

marketing

the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively

marketing mix

the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)

Marketing plan

an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market

marketing strategy

a long term plan for a campany to develop and stay competitive

Mature markets

Market that has been saturated with growth slowing

policy

A set of ideas or a plan of what to do in paricular

politics

The activities of the government, members of law

Powerhouse

A country/organization, or person with a lot of influence

Product feature

a product's traits or attributes that deliver value to end

product placement

a way of advertising a product by supplying it for use in films or television programmes

Product portfolio

the collection of all the products or services offered by a company

promotion

Activities to advertise sth, the act of encouraging sth to happen

questionnaire

a list of questions that several people are asked so that information can be collected about something

Raw materials

materials in a natural state, without having been through any chemical or industrial process

relentlessly

In an extreme way that continues without stopping; in a strict, cruel or determined way

retailer

A person/business that sells goods to the public

retailer

a person, shop, or business that sells goods to the public

retain

To keep or continue to have something

revenue

The income that government receives regularly

rival

A person/group etc. competing with others for the same thing or in the same area

rivalry

A situation in which people/companies compete with each other for the same thing

sample

a small amount of something that shows you what the rest is or should be like

Seduce (atract)

To persuade someone to do something that they would not usually consider doing by being very attractive and difficult to refuse

sell

To give something to someone else in return for money

set up

To start a new business

slogan

a short easily remembered phrase, especially one used to advertise an idea or a product

special offer

a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way

survey

an examination of opinions, behaviour, etc., made by asking people questions

To enter sth

To come into a place

trade

Activity of buying and selling goods between people or countries

Traditional markets

any type of marketing that isn't online

upmarket

goods are very high quality and intended to be bought by people who are quite rich

weaken

To become less strong or effective

wealthy

Rich/having a lot of money

Withdraw a product

To stop selling a product

worldwide

existing or happening in all parts of the world

delude

to make someone believe something that is not true

realm

an area of interest or activity:

Maintain (to keep)

To keep

To be anchored

To be strongly connected

Emerging

Starting to exist

To account for

to explain the reason for something or the cause of something:

privileged

Having advantages because of your wealth, social position etc

quantity

Amount or number of sth

heritage

features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance

inherit

to receive money, a house, etc. from someone after they have died

Product

something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming:

Clothing

clothes, especially clothes of a particular type or those worn in a particular situation:

Exporter

a person, country, or business that sells goods to another country:

Domestic

relating to a person's own country:

improve

to (cause something to) get better:

offer

to provide or supply something

Move

to (cause to) change position:

Political

relating to politics:

Wholesaler

someone who buys and sells goods in large amounts to shops and businesses:

Developing

growing or becoming stronger or more advanced

too

in addition, also

Report

a description of an event or situation

Overseas

(foreign) in, from, or to other countries

Brainstorm

to suggest a lot of ideas for a future activity very quickly before considering some of them more carefully

Government

the group of people who officially control a country

Income

a company's profit in a particular period of time

A expanding market

Business is increasing in a market

A special offer+I183: I194

a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way

A balance sheet

a statement that shows the value of a company's assets (= things of positive value) and its debts

A single market

the system of free trade that exists between countries belonging to an economic area such as the European Union

the exchange rate

the rate at which the money of one country can be changed for the money of another country

Market leader

the company that sells most of a product or service in a particular market:

Market survey

an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing, etc.:

sales forecast

a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales, etc.:

anchored

Strongly connected

Signature products

Produkty sygnowane

List price

the price of something, suggested by the company that makes it

refinery

a factory where substances in their natural state, such as oil or sugar, are made pure