Business Handbook - unit 3 - corporate structures and strategy

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strategic planning
kezdjen tanulni
is concerned with longer term and "the big picture". done by top and middle menagers
operational planning
kezdjen tanulni
translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis
kezdjen tanulni
internal Strengths and Weaknesses and external Opportunities and Threats
company structure
kezdjen tanulni
by function, product, customer type, geographical area
management hierarchy
kezdjen tanulni
chain of command
top manager
kezdjen tanulni
senior menager
CEO
kezdjen tanulni
Chief executive officer
COO
kezdjen tanulni
chief operating officer
top management
kezdjen tanulni
set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management
kezdjen tanulni
are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management
kezdjen tanulni
supervisor, team leader, section chief
first-line management
kezdjen tanulni
are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers
kezdjen tanulni
key accounts
the grassroots
kezdjen tanulni
the ordinary people in an organization
subordinates
kezdjen tanulni
people supervise by supervisor
core business
kezdjen tanulni
the main activity of the company that generates most of its profits
shareholder value
kezdjen tanulni
financial benefits for the owners of the company
product portfolio
kezdjen tanulni
the whole range of products that the company sells
brand loyalty
kezdjen tanulni
when consumers are faithfull to a particular product
cost centre
kezdjen tanulni
a business unit that spends money but does not generate revenue
earnings growth
kezdjen tanulni
a continuing increase in profit
mission statement
kezdjen tanulni
senior management's vision for the company
distribution channel
kezdjen tanulni
how a product gets from the manufacturer to the end-user
coordinate
kezdjen tanulni
organise people so that they work together effectively
assign
kezdjen tanulni
give someone a job to do
implement
kezdjen tanulni
carry out
ensure
kezdjen tanulni
make certain that something happens
adapt
kezdjen tanulni
change something to fit a new situation
monitor
kezdjen tanulni
watch and measure sth carefully for a period of time to see how things changes
evaluate
kezdjen tanulni
think about or test sth before deciding its value, suitability or effectiveness
determine
kezdjen tanulni
control what sth will be; officially decide sth; find out
state-of-the-art products
kezdjen tanulni
cutting edge products
tailor-made products
kezdjen tanulni
customized products
one-stop shop
kezdjen tanulni
all services provided in one place
a lack of managerial depth
kezdjen tanulni
a lack of amount of knowledge and experience
outdated
kezdjen tanulni
old fashioned
workflow
kezdjen tanulni
progress of work done
direct costs
kezdjen tanulni
production costs
indirect costs
kezdjen tanulni
overhead costs
shortage
kezdjen tanulni
a situation when you don't have enough of sth
over- reliance
kezdjen tanulni
depending too much on sth
sales staff
kezdjen tanulni
reps
saturation
kezdjen tanulni
when everyone who wants a product already has it
SMART
kezdjen tanulni
specific, measurable, agreed, realistic, time-specific

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