→ Business English → A tanulás megkezdése / Letöltés MP3 Flashcards

kérdés		válasz
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals kezdjen tanulni		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time kezdjen tanulni		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) kezdjen tanulni		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market kezdjen tanulni		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups kezdjen tanulni		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product kezdjen tanulni		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. kezdjen tanulni		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time kezdjen tanulni		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase kezdjen tanulni		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence kezdjen tanulni		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to kezdjen tanulni		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships kezdjen tanulni		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands kezdjen tanulni		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds kezdjen tanulni		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories kezdjen tanulni		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product kezdjen tanulni		New advertising campaign
The person who has the higheat position in a company kezdjen tanulni		Chief executive
The makers of clothes, shoes etc. in new and changing styles kezdjen tanulni		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs kezdjen tanulni		luxury-goods company
Possibility for future development and expansion kezdjen tanulni		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny kezdjen tanulni		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny kezdjen tanulni		Articulate
Able to persuade somebody to do or believe something Przekonujący kezdjen tanulni		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny kezdjen tanulni		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany kezdjen tanulni		Eloquent
A business company owned or controlled by another company Filia, Oddział kezdjen tanulni		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły kezdjen tanulni		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny kezdjen tanulni		Reluctant
Important client Kluczowi klienci kezdjen tanulni		Key account
Information about how much things cost Cennik kezdjen tanulni		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi kezdjen tanulni		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski kezdjen tanulni		Extrovert
Main office Siedziba kezdjen tanulni		Headquaters / Head office
Not available in shop Nie mieć na stanie kezdjen tanulni		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny kezdjen tanulni		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny kezdjen tanulni		Insufficient
Stop giving or offering something to somebody Wycofać z rynku kezdjen tanulni		Withdrawn from the market
The person with the most important position in a company Prezes kezdjen tanulni		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność kezdjen tanulni		Efficiency
Reacting quickly and in a positive way Żywo reagujący kezdjen tanulni		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy kezdjen tanulni		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany kezdjen tanulni		Hesitant
To arrange to have an order Złożyć zamówienie kezdjen tanulni		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować kezdjen tanulni		To go bankrupt
To make a serious promise or decision Przysięgać kezdjen tanulni		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować kezdjen tanulni		To ensure
To make it possible for somebody to do something Umożliwić kezdjen tanulni		Enable
To make something clearer or easier to understand Wyjaśnić kezdjen tanulni		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu kezdjen tanulni		Miss deadline
To officially choose someone for a job Mianować kezdjen tanulni		Appoint
To send on Przekazać, Przekierować, Przesłać kezdjen tanulni		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać kezdjen tanulni		Ramble
To upset or insult sb Obrazić kogoś kezdjen tanulni		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany kezdjen tanulni		Inhabited
Very long and confused Rozwlekły, Chaotyczny kezdjen tanulni		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany kezdjen tanulni		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition kezdjen tanulni		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent kezdjen tanulni		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor kezdjen tanulni		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions kezdjen tanulni		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka kezdjen tanulni		Free sample
Possibility for future development and expansion Potencjał wzrostu kezdjen tanulni		Growth potential
Countries with cheap labor kezdjen tanulni		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe kezdjen tanulni		Luxury-goods
A group of buyers and sellers of particular good or service Rynek kezdjen tanulni		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa kezdjen tanulni		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku kezdjen tanulni		Market reaserch
Unprocessed natural products used in production kezdjen tanulni		Raw materials
An intermediary who sells to customers Pośrednik kezdjen tanulni		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into kezdjen tanulni		Segment
A company’s most important products Najważniejszy produkt kezdjen tanulni		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans kezdjen tanulni		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats kezdjen tanulni		Swot
To form the total of something kezdjen tanulni		To account for
To adjust or change to suit conditions Dostosować się kezdjen tanulni		To adapt
To make something become international kezdjen tanulni		To internationalise
To introduce a new product kezdjen tanulni		To launch a product
To advertise and offer goods for sale Handlować kezdjen tanulni		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing kezdjen tanulni		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa kezdjen tanulni		Webcast
A marketing intermediary that sells to other organizations Hurtownik kezdjen tanulni		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach kezdjen tanulni		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy kezdjen tanulni		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową kezdjen tanulni		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację kezdjen tanulni		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować kezdjen tanulni		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach kezdjen tanulni		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć kezdjen tanulni		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach kezdjen tanulni		To talk at cross
To delay talking about something Owijać w bawełnę kezdjen tanulni		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła kezdjen tanulni		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha kezdjen tanulni		To be like talking to a brick wall
To include someone in group communication kezdjen tanulni		To keep someone in the loop
To make stronger Cementować kezdjen tanulni		To cement
To nurture Kultywować kezdjen tanulni		To cultivate
To support or praise Sprzyjać kezdjen tanulni		Encourage
To stimulate, promote, encourage Pielęgnować kezdjen tanulni		Foster relations
To keep Utrzymać kezdjen tanulni		Maintain
To repair Odbudować kezdjen tanulni		Restore relations
To start again Wznowić kezdjen tanulni		Resume relations
To reinforce Wzmocnić kezdjen tanulni		Strenghten
To end something suddenly Zakończyć, Zerwać kezdjen tanulni		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić kezdjen tanulni		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank kezdjen tanulni		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki kezdjen tanulni		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać kezdjen tanulni		Sour
To make someone less confident or make something weaker Podkopać kezdjen tanulni		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty kezdjen tanulni		Establish
To make space kezdjen tanulni		To make a room
To make use of a source of energy, knowledge, etc. that already exists kezdjen tanulni		Tap into
A meeting kezdjen tanulni		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność kezdjen tanulni		Accountability
To choose for an office or position Mianować kezdjen tanulni		To appoint
Important or powerful people who you know and who will help you Znajomości kezdjen tanulni		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career kezdjen tanulni		Networking
The former male and female students of a school, college or uniwersity Absolwenci kezdjen tanulni		Alumni
A legal document giving official permission to do something kezdjen tanulni		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca kezdjen tanulni		Entrepreneur
Continue; happen kezdjen tanulni		Carry on, Go on
To prepare something, usually something official, in writing kezdjen tanulni		Draw sth up
Anticipate (spodziewać się) with pleasure kezdjen tanulni		Look forward to
To arrange Zakladac np. biznes, Planować kezdjen tanulni		Set up
To disappoint kezdjen tanulni		Let sb down
Appear Okazać się kezdjen tanulni		Turn out
To cancel kezdjen tanulni		Call sth off
Arrive and register at a hotel or airport kezdjen tanulni		Check in
Change sth into sth successful kezdjen tanulni		Turn round
To be successful or develop in a particular way kezdjen tanulni		Work out
To strenghten, develope kezdjen tanulni		Build up
To postpone Przełożyć kezdjen tanulni		Put off
To meet another person in order to do something together kezdjen tanulni		Meet up
Have a good relationship kezdjen tanulni		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja kezdjen tanulni		A complaint
Specoalized knowledge (in a particular field); expert skill kezdjen tanulni		Expertise
A co-worker, an associate Kolega z pracy kezdjen tanulni		Coleque
Self-employed (usually worked for various different companies not just one) kezdjen tanulni		To work freelance
Someone you don’t know very well kezdjen tanulni		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy kezdjen tanulni		Turn over

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