→ Advertising → A tanulás megkezdése / Letöltés MP3 Flashcards

kérdés		válasz
ad blocking kezdjen tanulni		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency kezdjen tanulni		a company that produces advertisements
advertising campaign kezdjen tanulni		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware kezdjen tanulni		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration kezdjen tanulni		repetition of a sound
alluring kezdjen tanulni		attractive; also fetching
banner kezdjen tanulni		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore kezdjen tanulni		a huge number of products on sale at ridiculously low prices
billboards kezdjen tanulni		(US) very large boards used for advertising
hoardings kezdjen tanulni		(UK) very large boards used for advertising
blatant lie kezdjen tanulni		very obvious and intentional lie
bombard kezdjen tanulni		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash kezdjen tanulni		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand kezdjen tanulni		a type of product made by a particular company and sold under a particular name
brand awareness kezdjen tanulni		the degree to which people are familiar with or prefer a particular brand
catchy jingles kezdjen tanulni		easy to remember tune or song
classified ads kezdjen tanulni		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait kezdjen tanulni		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break kezdjen tanulni		a short interruption of a television or radio programme to broadcast advertisements
consumer goods kezdjen tanulni		products that people buy for their own use
creative brief kezdjen tanulni		a document that gives details of what should be considered when something is being designed or advertised
direct mail kezdjen tanulni		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing kezdjen tanulni		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching kezdjen tanulni		attractive; also alluring
flyers kezdjen tanulni		sheets of printed information advertising something
good/best value for money kezdjen tanulni		(UK) used in reference to something that is well worth the money spent on it
implicit kezdjen tanulni		suggested but not communicated directly
in the lap of luxury kezdjen tanulni		in a very luxurious way
informative kezdjen tanulni		providing a lot of useful information
innovative kezdjen tanulni		original and interesting
logo kezdjen tanulni		a design or symbol used by a company to advertise its products
mail shot kezdjen tanulni		the posting of advertising or similar material to a lot of people at one time
marketing strategy kezdjen tanulni		a plan of action designed to promote and sell a product or service
misleading kezdjen tanulni		causing someone to believe something that is not true
opulent kezdjen tanulni		rich and special (relating to lifestyle)
to plug kezdjen tanulni		to advertise
pop-up advertisements kezdjen tanulni		an ad that displays in a new browser window
positioning kezdjen tanulni		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement kezdjen tanulni		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement kezdjen tanulni		a way of advertising a product by supplying it for use in films or television programmes
proven kezdjen tanulni		shown by research
rock-bottom prices kezdjen tanulni		extremely low prices
sandwich boards kezdjen tanulni		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing kezdjen tanulni		words written in the sky using smoke from a plane
slogan kezdjen tanulni		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising kezdjen tanulni		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam kezdjen tanulni		unwanted email, usually advertisements
sponsorship kezdjen tanulni		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art kezdjen tanulni		use the very latest technology
subtle kezdjen tanulni		not loud, bright, noticeable, or obvious in any way
sumptuous kezdjen tanulni		rich and special (usually with words relating to food and furnishings)
tantalising kezdjen tanulni		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience kezdjen tanulni		the particular group of people to which an advertisement or a product is directed
text message advertising kezdjen tanulni		a form of marketing that businesses use to send promotions to customers via text messages
to exploit kezdjen tanulni		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself kezdjen tanulni		allow yourself something enjoyable
to pamper yourself kezdjen tanulni		treat yourself to something luxurious
to put/leave other candidates in the shade kezdjen tanulni		make candidates from other courses seem insignificant
to stand out in the crowd kezdjen tanulni		to be noticed
trailers kezdjen tanulni		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials kezdjen tanulni		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous kezdjen tanulni		(formal or humorous) seeming to be everywhere
unsurpassed kezdjen tanulni		the best there is
USP (unique selling proposition/point) kezdjen tanulni		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog kezdjen tanulni		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth kezdjen tanulni		when people hear about something from their friends, people they work with etc
commitment/consistency kezdjen tanulni		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof kezdjen tanulni		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity kezdjen tanulni		(in persuasion principles) a general human quality that makes people return favours
scarcity kezdjen tanulni		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority kezdjen tanulni		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking kezdjen tanulni		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

Advertising

Kommentár közzétételéhez be kell jelentkeznie.

több