5. 2 ADVERTISING COLLOCATIONS

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Complete the collocations with nouns from the box.
kezdjen tanulni
a price a market a product
launch advertise
kezdjen tanulni
a product
set raise
kezdjen tanulni
a price
break into enter
kezdjen tanulni
a market
Add the verbs from the box
kezdjen tanulni
to the word webs
increase, reduce
To lower the price of: The store has drastically reduced winter coats.
kezdjen tanulni
a price
promote, endorse
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place
kezdjen tanulni
a product
Recommend (a product) in an advertisement: ‘he earns more money endorsing sports clothes than playing football’
dominate, see a gap in
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings.
kezdjen tanulni
a market
a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it
Complete questions 1-12 with a word from the box
kezdjen tanulni
commercials; pop-ups; brand; campaigns; logos; influence; slogans; cold calls; advertise; makes; jingle; trailer
Are there too many TV (1) in programme breaks?
kezdjen tanulni
Are there too many TV commercials in programme breaks?
"Just do it!" and "The world's local bank" are memorable (2). What others do you know?
kezdjen tanulni
"Just do it!" and "The world's local bank" are memorable slogans. What others do you know?
What are the most popular (3) of car in your country? What's your favourite?
kezdjen tanulni
What are the most popular makes of car in your country? What's your favourite?
Which is the most popular sports equipment (4) in your country?
kezdjen tanulni
Which is the most popular sports equipment brands in your country?
Do you think that a (5) for a film accurately shows what the film is like?
kezdjen tanulni
Do you think that a trailer for a film accurately shows what the film is like?
What does an image of an apple with a bite taken out of it mean to you? What other (6) do you know?
kezdjen tanulni
What does an image of an apple with a bite taken out of it mean to you? What other logos do you know?
What type of advertisement would (7) you try a new food or drink product?
kezdjen tanulni
What type of advertisement would influence you try a new food or drink product?
Do you ever find yourself singing a particular (8) for a product or a radio station?
kezdjen tanulni
Do you ever find yourself singing a particular jingle for a product or a radio station?
Can you recall any particularly successful advertising (9)?
kezdjen tanulni
Can you recall any particularly successful advertising campaigns?
If you wanted to sell a product, where would you (10)?
kezdjen tanulni
If you wanted to sell a product, where would you advertise?
How do you feel about website (11)? Do they work?
kezdjen tanulni
How do you feel about website pop-ups? Do they work?
What do you say when someone (12) you in the evenings?
kezdjen tanulni
What do you say when someone cold calls you in the evenings?

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